FIT CHOICE for CVS shoppers

FIT CHOICE for CVS shoppers

Homemade harvey becomes Fit Choice for CVS/pharmacy shoppers

Homemade harvey supports CVS mission to put healthier choices within easy reach

Homeade harvey fruit in a pouch

LOS ANGELES – Sept. 14, 2015 – PRLog — Homemade harvey, the leader in 100% organic whole fruits crushed together and pouched for easy eating, is now available at CVS/pharmacy stores in Southern California. Homemade harvey, found in the fresh refrigerated section at 64 locations, aligns naturally with CVS’ bold commitment to offering healthier choices for its shoppers.

Homemade harvey co-founder Theresa Kiene said, “CVS is raising the bar on healthy retailing, and we’re proud to be part of that effort. I first created Homemade harvey as a way to keep healthy snacks in my kids’ and husband’s hands. It’s exciting that the nutritious boost we’ve so enjoyed can be a part of CVS shoppers’ active lives, too.”

In 2014, CVS/pharmacy launched a chain-wide effort to make it easier for customers to make health-conscious food and snack choices. Fit Choices, an in-store tagging program, guides shoppers in their selection of edible products and allows customers to find items focused around four categories: “Heart Healthy,” “Sugar Free,” “Gluten Free” and “Organic.”

Co-founder Matt Kiene said, “Homemade harvey actually answers every Fit Choices category. It was the way I finally started to eat more fruit, and it helped me lose 30 pounds. CVS is all about helping people on a path to better health, and that’s what Homemade harvey does. All the benefits of fruit without the prep, peeling or sticky hands.”

Each 4.5-ounce pouch of Homemade harvey offers about two servings of chewable fruit, low in fat, rich in antioxidants (Vitamins A and C) and free from added sugars, GMOs and preservatives. Co-founder Theresa Kiene explained, “Our motto is ‘100% pure fruit —0% bad stuff’. Our winning combination is healthy, convenient and delicious.”

For more information on CVS/pharmacy or to locate a nearby store, please visit


Homemade harvey is the first pouched fruit product designed for adults. Los Angeles-based husband and wife team Theresa and Matt Kiene developed the concept so everyone can enjoy fruit on the go. Homemade harvey can be found in grab-and-go sections in conventional, natural and club retailers across the West and Southwest. For more information, visit or follow Homemade harvey on Facebook, Twitter and Instagram.

Matt Kiene



Leave a Reply

Time limit is exhausted. Please reload the CAPTCHA.